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July 26, 2017

To laud women who shine from home

  Sarkari Niyukti       July 26, 2017
The pre-final round of Homepreneur Awards was organised by Brand Avatar in the city recently to recognise the unique entrepreneurial ideas of women working from home. “Basically, there is no platform in India to celebrate the talent of those financially independent female leaders who operate from their homes. We have created 12 separate categories clubbed equally into three groups, to identify the innovative concepts of contestants,” said L Hemachandran, founder and CEO, Brand Avatar. Native Lead Foundation, a non-profit organisation, will fund businesses of 10 select entrepreneurs and provide mentorship.
The shortlisting process was done based on criteria like uniqueness of the business idea, how various challenges were dealt with, the revenue they have pooled, the impact their business has on family and society, leadership qualities, feasibility and scalability. The event received around 8,000 applications out of which 150 women entrepreneurs were selected for the personal interview round. “Out of these applicants, 50 will be awarded,” added Hemachandran.
Each group had women who have made their mark in their chosen field. The panel of judges included Mariazeena Johnson, pro chancellor, Sathyabama University, Veena Kumaravel, founder, Naturals Salon, Poornima Ramasamy, national award-winning costume designer, stylist and entrepreneur, Rohini manian, CEO, Gobal Adjustments Services and editor-in-chief, Culturama Living, Dhivyadharshani, celebrity anchor, Aruna Subramaniam, Trustee Bhoomika trust, Dr. Saundarya Rajesh, founder and president, Avtar Career Creators and Flexi Career India, Hema Rukmani, CEO, Thenanadal Entertainment and Nalina Ramalakshmi, founder, Parent Circle Magazine.
“We met some really talented women... we have been blown away by their confidence, precision, clarity and perseverance. Some of them have very unique ideas which are really unheard of,” said Dhivyadharshani.  Poornima Ramasamy added, “To give everyone a fair chance, we are marking them on the basis of previously decided criteria so as to give them a holistic ranking. These people are happy with what they are doing and have turned out to be real fighters.”

Group one consists of categories like arts and culture, beauty and wellness, media and entertainment and differently-abled, group two comprises of sports and fitness, home retail, food and beverages and agriculture, while group three includes health care, education and literature, self help/ social activism/ social impact along with breaking stereotypes.

Sarkari Niyukti Sarkari Niyukti - Government Jobs in India - सरकारी नियुक्ति | Image Courtesy - Sarkari Niyukti Sarkari Niyukti - Government Jobs in India - सरकारी नियुक्ति
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