Membership Invite: ETPrime

Dear Reader,

Thank you for being a regular ET Reader.

We are pleased to invite you to join the exclusive ET Prime community.

For nearly six decades, if it's business news, you have seen it first in The Economic Times. We hope that ET has been a mainstay of your information base about the world of business and, you have been our dedicated patron.

While on one hand we are proud of our service to India Inc, on the other we strive to constantly innovate to continue to be significant to our esteemed readers. As complex changes rewrite the rules of business, and disruption becomes the new norm to compete, we bring to you our latest offering that will keep you abreast with the fast changing business environment and keep you ahead of the curve.

Welcome to ET PRIME! A new digital only offerings from The Economic Times that will decode and curate the most important business stories for demanding readers like you and deliver them straight into your inbox daily.

ET Prime will provide deep, sharply researched, insight rich analysis that fills the gaps in the news flow. It will build on the ET promise of deep domain expertise and quickly home in on the news that matters to the discerning reader to produce crisp, data-driven pieces that save time and add perspective.

Its team will track technology, media, telecom, pharmaceuticals, automobiles, finance, economic trends, and even climate change to bring you immersive long reads that unravel the hidden trends, people, and things shaping our world.

Every weekday morning, ET Prime will deliver the day's edition straight into its members' inboxes. Members can read ET Prime's stories on its desktop and mobile websites, as well as through ET's Android and iOS apps.

To experience this exciting new chapter in ET's quest for a fresh, new format of business journalism in India, click on

Here's why we feel ET Prime is great for loyal readers like yourself.
  • It is a members-only business storytelling platform from the house of The Economic Times, India's oldest and most trusted business news brand.
  • In-depth industry specific content presented in simplified, clutter free and precise format.
  • Every morning, it will serve you deeply researched and timely pieces on the subjects that truly matter to you.
  • Its sole purpose is to make sense of complex information flow in technology, finance, and business across industries.

Here are a few other links you might find useful.

Our website
Our FAQs page
Our vision and values
Our free to read articles that allows you sample some of our work

If you face any problem in accepting your invitation, please reach out to us at

Team ET Prime
Read. Lead. Succeed.

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